The 2025 Vendor Experience Survey reveals valuable insights into member experiences with industry vendors, based on over 1,300 individual company reviews collected from AAPPR members. Members evaluated up to 112 different companies they had personally used, generating comprehensive feedback across the vendor landscape. While vendor performance is generally positive across key areas, the data shows significant opportunities for improvement in value demonstration and cost transparency. Communication and Reliability emerge as vendor strengths, while Value for Money represents the clearest area needing attention. The survey highlights where members are most engaged with vendors and provides actionable intelligence to guide AAPPR’s strategic partnerships and member advocacy efforts.