AAPPR Live Webinar: Closing the Gap: Winning Strategies for Primary Care Provider Recruitment Presented By M3

Includes a Live Web Event on 10/08/2025 at 1:00 PM (EDT)

The shortage of primary care physicians remains one of the most urgent challenges in healthcare recruitment. Despite increasing medical school enrollment, recent projections from the AAMC indicate that the U.S. could face a shortfall of up to 40,400 primary care providers by 2036. Compounding the issue, more than 90% of rural counties remain underserved, and fewer than 10% of U.S. physicians currently practice in rural communities—intensifying the competition for primary care talent nationwide.

In this strategic webinar, physician recruitment experts from PracticeMatch, The Medicus Firm, and NAS Recruitment Innovation will share data-driven insights and real-world strategies that are successfully attracting primary care providers in today’s challenging landscape.

Drawing on each organization’s core strengths—first-party candidate data, sourcing and placement expertise, and employer brand innovation—this session will equip recruiters with practical tools to address workforce shortages, differentiate their organizations, and compete effectively for in-demand primary care candidates.

Lauren Carrell

Manager of Client Sourcing

PracticeMatch

Lauren Carrell, Manager of Client Sourcing at PracticeMatch, brings over 14 years of specialized experience in talent acquisition with a focus on provider recruitment. Her extensive background includes expertise in managing the candidate screening process, coordinating candidate flow, nurturing client relationships, and leading targeted outreach initiatives.

Matt Adam

Chief Talent Strategist

NAS Recruitment Innovation

Matt Adam serves as Chief Talent Strategist for NAS Recruitment Innovation, a leading provider of innovative recruitment marketing and human resource communications solutions.

His role is national in scope and designed to facilitate major account implementation and support strategic project consultation. Having spent over 20 years as a recruitment strategy consultant for a diverse client roster, Matt has worked with a wide-variety of organizations to develop effective recruitment marketing strategies that define and shape an organization’s recruiting efforts in today's interactive marketplace. Also a featured industry keynote speaker on Employment Branding and Mobile Recruiting, Matt will offer ideas, insight and methodology to help you gain a competitive advantage in attracting the talent you need to grow your organization. He is a featured speaker at various organizations including SHRM, CUPA and NAHCR and a graduate of Boston College.

Dane Pavlovich

Senior Recruiting Manager

Medicus Firm

Dane Pavlovich is Senior Recruiting Manager at The Medicus Firm, bringing over 20 years of leadership and talent acquisition expertise. Since 2022, he has placed nearly 30 physicians across 20+ specialties, often in hard-to-fill rural roles, including one vacancy open for over three years. He is recognized for deploying innovative marketing strategies and fostering highly collaborative client partnerships. A former Dean, Athletic Director, and head coach, Dane holds a BS from Kansas State University and an MBA from Stephens College.