Association for Advancing Physician and Provider Recruitment
AAPPR Live Webinar: From Vacancy to Value: Turning Staffing Challenges into Financial Wins Presented by CHG Healthcare
Includes a Live Web Event on 09/17/2025 at 1:00 PM (EDT)
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Physician recruiters are on the front lines of protecting patient access, yet many aren’t equipped—or empowered—to leverage one of the most powerful tools available to them: strategic locum tenens deployment. Too often, locums are seen as a “necessary evil” rather than a revenue-preserving, access-protecting asset. This perception, combined with operational silos between recruitment, medical staff offices, and billing teams, means many organizations leave significant revenue unclaimed.
In this session, we’ll examine ways to convert locums from a cost center to a revenue engine, showing recruiters how early payer enrollment, proactive coverage planning, and cross-department collaboration can dramatically shorten coverage gaps, preserve revenue, and improve retention. We’ll dismantle common myths—like “locums are only billable when backfilling” or “short-term providers aren’t worth enrolling”—and replace them with actionable steps that recruiters can champion inside their organizations.
You’ll walk away with a framework to help your team move from reactive “scramble mode” to a scalable, repeatable locums strategy—one that doesn’t just fill shifts, but strengthens your business case for coverage, supports physician well-being, and keeps care local for your community.
This is not a billing seminar—it’s a practical, recruiter-focused playbook for understanding how locums contribute to your HCO’s financial health and how you can influence that outcome, even if payer enrollment isn’t core to your job description today.

Melinda Giese
Senior Vice President Enterprise Client Solutions
CHG Healthcare
Melinda Giese is a healthcare industry trailblazer with more than 30 years of experience driving innovation, growth, and transformation across the healthcare landscape. As CHG Healthcare’s Senior Vice President of Enterprise Client Solutions, she leads a high-performing team responsible for business development, strategic account management, and CHG’s Advisory Services—partnering with the nation’s largest health systems to deliver lasting value.
Throughout her career, Melinda has collaborated with providers, payers, government entities, and healthcare organizations, giving her a 360-degree view of the industry. Her deep understanding of healthcare complexities enables her to develop forward-thinking strategies that help clients stabilize operations and scale intelligently.

Matt Brown
Vice President Advisory Services
CHG Healthcare
Matt Brown, is an innovative healthcare leader with a passion for solving some of the industry’s most complex clinical workforce challenges. As Vice President of Advisory Services at CHG Healthcare, Matt oversees telehealth and strategic advisory solutions, combining his deep healthcare expertise with technology, analytics, and operational insight. With experience spanning startups to large enterprise organizations, Matt brings a unique perspective on how to navigate change, scale innovation, and build strategies that make a lasting impact. His work focuses on helping health systems adapt and thrive in an evolving care delivery landscape, making him a sought-after voice in conversations around healthcare transformation.
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