AAPPR Webinar: Recruitment Marketing & Reactance Presented by PracticeLink

This presentation covers the concept of psychological reactance in physician recruitment. The session explores how physicians, often overwhelmed and burnt out, exhibit reactance when their freedom of choice is threatened, which can manifest in delayed responses or refusal to engage with recruitment efforts.

Salvatore Christlieb

Physician Recruitment Strategist

Baptist Health

Salvatore Christlieb is a seasoned recruitment professional with over 10 years of experience. He currently serves as the Physician Recruitment Strategist at Baptist Health in Jacksonville, Florida. Salvatore is passionate about recruitment marketing and talent attraction. He leverages his extensive recruitment knowledge within the healthcare landscape to attract and retain talented physicians across various specialties. He is known for his dedication to personalized candidate experiences and commitment to fostering a positive talent brand.

Christine Bray

Chief Strategy Officer

PracticeLink

Christy Bray serves as the Chief Strategy Officer at PracticeLink.com, a leading platform in healthcare recruitment. PracticeLink’s mission is to connect healthcare professionals with opportunities that best match their skills and aspirations while empowering healthcare organizations to find the talent they need to deliver exceptional patient care.

Christy has extensive experience in the healthcare industry, having served in various leadership roles. She is skilled in provider relations, team building, process improvement, and staffing solutions. Christy previously served in several committee roles for the Association for Advancing Physician and Provider Recruitment (AAPPR).

Christy received her bachelor’s degree in health and sport sciences from the University of Oklahoma while working as a student athletic trainer. She completed her master’s degree in healthcare administration and management at Colorado State University. Christy enjoys living in Spring Hill, Tennessee and stays busy with her sons Orsen Allen, age 13, Walter Aaron, age 11, and niece Aurabella Sue, age 13.