Engaging members in any community requires new ways of thinking and added attention.  Join in as Lowell Aplebaum, CEO of Vista Cova, discusses trends and expectations for 2022 and beyond that Affiliate Leaders can use to make their groups engaged and active. 

Lowell Aplebaum, FASAE, CAE, CPF is the CEO and Strategy Catalyst of Vista Cova – a company that partners with organizations on strategic visioning and planning, creating stronger stakeholder connections, and reimagining value and engagement.   He is the co- Executive Editor and Contributing Author for ASAE’s Component Relations Handbook, 2nd edition, and contributed chapters to the latest versions of Professional Practices of Association Management as well as Membership Essentials.   Lowell also volunteers as a platelet donor and social media solicitor for the American Red Cross and is a member of the Cystic Fibrosis Foundation’s Brewers Ball organizing committee. Lowell has a B.A. in Sociology from Columbia University and utilizes the knowledge he gained from his M.A. in Education to volunteer and tutor students with learning disabilities. Lowell resides in Maryland where his 9-year old son and twin 8-year old girls keep the house full of laughter.